Shah's direction has ambition but no discipline. The screenplay, credited to the director, keeps introducing new characters and new rules for the cupboard without ever settling on a coherent internal logic. By the midway mark, the film is juggling so many agendas that it forgets to generate suspense. A thriller lives and dies on escalation, and Almari escalates only in volume. The dialogue aims for ominous and lands on vague; characters speak in riddles because the script has not worked out the answers.
The pacing is the film's most punishing flaw. At 140 minutes, it feels considerably longer. Entire stretches are devoted to characters wandering corridors, staring at the cupboard, or delivering exposition that contradicts something said twenty minutes earlier. The vices that supposedly tempt this family are gestured at rather than dramatised - greed, envy, lust for power - so when the inevitable unraveling comes, it carries no weight. We have not been given a reason to care about these people before their lives spiral; we are only told that they do.
And yet, there are flashes. The production design gives the cupboard a genuinely uncanny presence - heavy, ornate, slightly wrong in its proportions - and Shah knows how to frame it. A few sequences in the first act, before the plot congeals, suggest the lean, nasty little thriller this could have been. The sound design, too, does heavy lifting in scenes the writing abandons.
Among the cast, Jyotsana Rajpurohit fares best, grounding Manasi's descent into desire with a quiet desperation that the script scarcely deserves. Mehool Desai is earnest but underserved. Jay Panchal's magician is the film's most interesting creation - theatrical, menacing, ambiguous - but he vanishes for long stretches, and the movie loses its pulse whenever he does. The supporting players, including Sandeep Prajapati, Chetan Padhiyar and Anil Modi, are given almost nothing to work with beyond reacting.
Note the TMDb rating of 0/10 reflects an absence of audience votes rather than a verdict. Consider this review that verdict instead.