Let's start with the performances, because they carry this film. Padmini Kolhapure is extraordinary - she doesn't raise her voice to command a room; she lowers it, and the room leans in. There's a lifetime of unspoken grief in her eyes, and Verma, to his credit, holds the camera on her face long enough for us to read it. Sumbul Touqeer, best known to television audiences, makes an assured leap to the big screen, bringing a tremulous physicality to a role that could easily have become a scream-queen cliché. Yashpal Sharma is reliably steady, and Harsh Rajput does solid work with a character whose loyalties shift just enough to keep us guessing.
Technically, the film is confident. The sound design is the real star - creaking floorboards, low chants, and silence used as a weapon. Verma understands that the scariest thing in a haunted house is often the moment before something happens, and he milks those moments with genuine skill. The color palette is deliberately drained, as though the world itself has been bled of warmth, and the camerawork favors tight, claustrophobic framings that make the haveli feel like a trap.
Where the film falters is in its pacing and its script. At no point is the runtime announced, and you feel that ambiguity in the second half, when the narrative circles its central mystery more than once. A subplot involving village politics never quite integrates with the supernatural core, and the dialogue occasionally lapses into platitudes about faith and fear that undercut the intelligence of the direction. There's a conversation about belief versus reason that plays like a debate club exercise rather than an organic argument between people who love each other.
But here's the thing: when Jhaad Phoonk works, it really works. There's a sequence in the third act - no spoilers - where Verma cuts between a ritual and a conversation happening in another room, and the cross-cutting builds dread so effectively that my pulse actually quickened. This is a director who has thought deeply about how fear operates on screen, even if he hasn't fully solved the puzzle of how to keep momentum for the entire duration.